Privacy Policy

1.Introduction

1.1 In this Privacy Policy ("Policy") describes how Bredana Axcite A/S ("us”, ”we" or "our") in the role of data controller, we collect and process your personal data in connection with the purchase of services, memberships, products or general use of our website.

1.2 The policy has been formulated and made available in order to comply with the General Data Protection Regulation (2016/679 of 27 April 2016) ("GDPR") and the rules contained therein on the duty of disclosure.

2.Collection of information through the use of cookies

2.1 When visiting and using our website(s), cookies are collected and used on the basis of consent. Information contained in these cookies includes ("Cookie data"):

Browser Type
search terms on our website(s)
search terms on other websites
IP address
Location at login

Cookie data is used for: improving our website and user experience, conducting targeted marketing
The use of cookies for the collection of information and data is also in accordance with section 3 of the Executive Order on Cookies (no. 1148 of 9 December 2011).
If you wish to reject or restrict the cookies that are placed on your computer when visiting our website, you can always do this by changing the settings on your browser. However, you should be aware that rejecting or restricting cookies has an impact on the functionality of the website and will result in there being functions on the website that you cannot see. All browsers allow you to delete cookies together or individually. How this is done depends on the browser used. If you use several different browsers, you must remember to delete cookies in all browsers.
Below is an overview of the duration of the cookies we use:

For a maximum period corresponding to the applicable legislation.

3.Types of personal data processed

3.1 We process personal data about you when this is relevant and in accordance with applicable law. Depending on the specific circumstances, the personal data processed may include the following types of personal data:

name
address
telephone number
email
IP address
social media information that is publicly available and relevant
Customer number

We collect personal data directly from you and, where applicable, from external sources.

From publicly available sources.

If we need to collect and process additional personal data than stated above, we will inform you of this at the time of collection. Such information may also occur when this Policy is updated.

4.Purpose of processing personal data

4.1 We will only process your personal data if we have a legitimate purpose and in that case in accordance with the rules of the GDPR. The personal data may be processed for the following purposes, depending on the circumstances:

To provide service announcements and information to users, customers or members.
To store personal data to the extent required by applicable legislation, e.g. storage of accounting and bookkeeping vouchers.
To send direct marketing to users, customers or members (such as emails, MMS, direct messages on social media, etc.).
To send newsletters via email.
To communicate with and exchange information with public authorities where required by law.
To provide support and provide service announcements, including responding to questions or complaints and sending updates about our products and services.
To improve our products, services or website.
To provide or offer services or products to users, customers or members.

5. Legal basis for the processing of personal data

5.1 We only process your personal data when we have a lawful basis for processing in accordance with the GDPR. The processing of personal data takes place, depending on the specific circumstances, on the basis of the following legal basis:

The basis for the processing of the specific personal data is your consent, cf. GDPR, Article 6(1)(a). You may withdraw your consent at any time by contacting us using the contact details provided at the bottom of this Policy. If you withdraw your consent, the personal data processed on the basis of the consent will be deleted, unless it can or is required to be processed, for example, in order to comply with a legal obligation.
The processing is necessary for the performance of a contract with the data subject person cf. GDPR, Article 6(1)(b), first indent.
The processing is necessary for the implementation of measures taken at the request of the data subject prior to entering into a contract, cf. Article 6(1)(b), last indent, GDPR.
The processing is necessary to comply with applicable legislation, cf. GDPR, Article 6(1)(c).
The processing is necessary for the performance of a task in the public interest or which falls within the exercise of public authority that we are required to do in accordance with Article 6(1)(e) of the GDPR.
The processing is necessary for the pursuit of a legitimate interest, where the interests or fundamental rights and freedoms of the data subject that require the protection of personal data do not take precedence over this, cf. GDPR Article 6(1)(f).

5.2 If we send direct marketing to you, including by e-mail, we will ask for your prior consent in accordance with the applicable rules of the Marketing Practices Act.

6. Disclosure and transfer of personal data

6.1 We only disclose personal data to others when permitted or required by law, including when relevant and at your and/or the data controller's specific request to do so.

7. Deletion and storage of personal data

7.1 We make sure that personal data is deleted when it is no longer relevant for our processing purposes as described above. We always store personal data for the period that applicable legislation obliges us to, including for the purpose of documenting compliance with, among other things, the provisions of the Bookkeeping Act. If you have any questions regarding the storage and processing of personal data, you are welcome to contact us at the email address found in the last section of this Policy.

8. Your rights

8.1 As a registered person, you have a number of rights:

8.1.1 You have the right to request insight into what personal data we process about you, the purpose of the processing, and whether we disclose the personal data to others.

8.1.2 You have the right to have incorrect personal data about you corrected.

8.1.3 In certain cases, you have the right to have certain of your personal data deleted.

8.1.4 In certain cases, you have the right to restrict the processing of your personal data.

We will only store your personal data for a given period of time.

8.1.5 In certain cases, you have the right to object to our processing of your personal data on the basis of reasons and circumstances relating to your particular situation. An objection may be justified by the processing of personal data for the purpose of direct marketing.

8.1.6 You have the right not to be subject to an automated decision without human intervention, unless the decision is necessary for your employment with us or the making of the decision is authorised by law or your express consent.

8.1.7 If we have obtained your consent for part of our processing of your personal data, you have the right to withdraw your consent at any time. If you choose to withdraw your consent, it will not affect the lawfulness of the processing based on the consent before the withdrawal.

8.1.8 In certain cases, you have the right to so-called data portability of the personal data you have provided to us.

8.1.9 You can always complain to the Danish Data Protection Agency.

8.2 There may be conditions or limitations to these rights. It is therefore not certain that you have the right to data portability in the specific case - this depends on the specific circumstances in connection with the processing activities.

8.3 You can find more information about your rights as a registered person on the Danish Data Protection Agency's website.

8.4 Please use the contact details below if you want to exercise your rights.

8.5 We strive to meet your wishes regarding our processing of personal data, but you can always submit a complaint to the Danish Data Protection Agency.

9. Changes to this policy

9.1 We reserve the right to update and change this Policy. If we change the Policy, we will change the date and version at the top of the document. In the event of significant changes, we will notify you in the form of a visible notice on our website, email or by other means of communication.

10. Contact information

10.1 Please feel free to contact us at the contact email below provided if you:

disagree with our processing or believe that our processing of your personal data violates the law;
have questions or otherwise have comments about this Policy, or
wish to exercise one or more of your rights as a data subject.

For questions or comments on this policy, or for the exercise of one or more rights, we can be contacted at GDPR@bredana.dk.